Easebuzz in Advanced Talks to Raise $30 Million at Over $250 Million Valuation

India’s fintech ecosystem is showing signs of renewed momentum as Easebuzz, a Pune-based payments and financial infrastructure company, is reportedly in advanced discussions to raise around $30 million (₹250 crore) in a new funding round.

People familiar with the matter suggest the round could value the company at over $250 million, highlighting growing investor confidence in profitable, infrastructure-focused fintech businesses amid a more disciplined funding environment.

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Details of the Fundraising Discussions

According to industry sources, Easebuzz has been in fundraising talks for several months, with both existing investors and new backers participating in discussions.

• Proposed raise: ~$30 million
• Expected valuation: $250 million+ (post-money)

While negotiations are said to be at an advanced stage, sources caution that the deal has not yet been finalised, and terms could still evolve. Easebuzz has not issued an official statement on the fundraising, which is typical during ongoing private negotiations.

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What Easebuzz Does

Founded in 2016, Easebuzz has built itself as a full-stack payments and financial operations platform, focused primarily on:

• Small and medium businesses (SMEs)
• Mid-market enterprises
• Digital platforms and marketplaces

Unlike consumer-facing payment apps, Easebuzz operates as a technology enabler, offering APIs and SaaS products that help businesses:

• Collect payments across channels
• Automate reconciliation and settlements
• Manage vendor payouts
• Stay compliant with regulatory requirements at scale

This B2B-first approach has helped the company build stickier relationships with merchants.

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Growth Driven by Online–Offline Convergence

The potential fundraise follows a period of strong expansion for Easebuzz.

Capital from its previous funding round was used to:

• Strengthen its payment aggregation and API stack
• Improve merchant onboarding and compliance workflows
• Expand into offline payments, including POS systems and UPI-enabled devices

By serving both digital-first platforms and physical merchants, Easebuzz has aligned itself with the broader convergence of online and offline commerce in India—diversifying revenue streams and reducing dependency on any single segment.

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Profitability and Regulatory Tailwinds

A key factor driving investor interest is Easebuzz’s financial discipline.

• The company is reported to have more than doubled operating revenue year-on-year
• It is said to have remained profitable, a rarity in the competitive fintech space

Adding to this momentum, Easebuzz has recently secured regulatory approvals that allow it to offer:

• Online payments
• Offline payment solutions
• Cross-border payment services

This significantly expands its addressable market, particularly for exporters and businesses with international payment needs.

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Competitive Positioning in a Crowded Market

India’s payments infrastructure space is crowded with well-funded players. However, Easebuzz has differentiated itself through:

• A compliance-first approach
• Sustainable unit economics
• Products built specifically for business workflows rather than consumer use cases

The platform reportedly serves 200,000+ merchants and processes a large volume of daily transactions, contributing to steadily rising gross transaction value.

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What Comes Next

If the funding round closes as expected, the fresh capital is likely to be deployed toward:

• Product innovation and platform upgrades
• Expansion into new industry verticals
• Deeper investments in technology and compliance infrastructure

There are also indications that Easebuzz may be laying the groundwork for a potential public listing in the medium term, as profitable fintech infrastructure companies increasingly explore capital markets.

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A Signal of Changing Fintech Sentiment

Easebuzz’s fundraising talks reflect a broader shift in investor sentiment across India’s fintech sector. The focus is moving away from growth-at-all-costs toward businesses that demonstrate:

• Scale with sustainability
• Regulatory discipline
• Predictable, infrastructure-led revenue models

If completed, the round would mark a significant milestone for Easebuzz—and reinforce the growing appeal of India’s fintech infrastructure layer as the digital payments ecosystem matures.

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Final Takeaway

Easebuzz’s potential $30 million raise at a $250 million+ valuation signals that profitable, B2B fintech platforms are back in favour. As capital becomes more selective, companies that quietly built strong fundamentals during the downturn are now emerging as clear winners.

For India’s fintech ecosystem, this is less about a funding comeback—and more about a structural shift toward durability and discipline.

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